Andrew Howard

The Consulting Model Is Broken. Here’s What Actually Works.

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Traditional consulting creates dependency, not solutions. Business owners hire experts to fix problems, but when consultants leave, the knowledge goes with them. The result is a costly cycle where the same issues resurface. Building internal capability breaks this pattern. When your team learns to diagnose and solve problems themselves, you create lasting value instead of temporary fixes.

Why traditional consulting fails:

  • Consultants solve problems but do not transfer knowledge to your team

  • 60% of companies say building capability matters, but only a third focus programmes on value-adding capabilities

  • External dependency prevents leadership development and erodes team confidence

  • The same problems return within months, creating an expensive repeat cycle

What works instead:

  • Build internal capability so your team solves problems without external help

  • Focus on knowledge transfer, not immediate solutions

  • Develop measurement discipline and understand your true value drivers

  • Invest time in leadership development before you need it

I have spent decades working with business owners across distribution, manufacturing, retail, and services. I have held CEO and GM roles. I have sat on boards. I have watched businesses thrive and others collapse.

The traditional consulting model creates more problems than it solves.

Why the Dependency Trap Keeps Repeating

Here is the pattern I see repeatedly.

A business hits a problem. Revenue is flat. Margins are shrinking. The owner feels overwhelmed. They bring in consultants.

The consultants arrive. They analyse. They present slides. They recommend changes. Some of those changes work. The business improves.

Then the consultants leave.

Six months later, the same problems resurface. The business calls the consultants back. The cycle repeats.

This happens because transformation is tied to the presence of consultants rather than embedded into the business itself. Each new challenge feels like starting over.

The numbers tell the story. Nearly 60% of companies say building organisational capabilities is a top priority. Yet only a third focus their programmes on building the capability needed for business performance.

This gap costs real money.

The pattern in action: Businesses hire consultants to fix problems, see short-term improvement, then watch the same issues return once external experts leave because knowledge has not transferred internally.

What Makes Businesses Hire Consultants Again and Again

Business owners I work with are brilliant at what they do. They understand their products. They know their customers. They have built something worth keeping.

But they lack knowledge of their profit margins. They confuse revenue with profit. They underestimate the true cost of operations. They track the wrong metrics.

When problems emerge, they need help. Fast.

Consultants offer quick help. They bring expertise the business does not have internally. They provide answers. They create plans.

The problem is not the expertise. The problem is what happens after the consultants leave.

The business has not learned how to solve these problems themselves. The knowledge walks out the door. The capability does not transfer.

What this means for you: Hiring consultants to solve problems is not the same as building the ability to solve problems. One is a purchase. The other is an investment.

What External Dependency Really Costs You

I have seen businesses spend hundreds of thousands on consultants over five years. Same firm. Same problems. Different presentations.

The financial cost is obvious. But there is another cost, one harder to measure.

Your team stops believing they solve problems themselves. They wait for external experts. They defer action. They lose confidence.

Leadership development takes years, not months. When you outsource problem-solving, you are not buying a solution. You are preventing your people from developing the capability to handle the next challenge.

Culture change takes years. Trust building requires sustained effort. You cannot delegate these to consultants.

The hidden cost: External dependency does not drain your budget alone. It prevents your team from developing problem-solving capability, erodes confidence, and delays leadership development needed for long-term success.

How Capability Building Works in Practice

I work alongside business owners and their accountants to identify what is holding things back. We fix what is leaking value. We get the owner back in control.

But here is the difference.

We do not simply fix the problem. We build the capability so the business prevents it from happening again.

This means addressing uncomfortable truths. Most businesses collect data without extracting insight. They measure things that do not matter. They avoid the metrics revealing real problems.

Capability building starts with measurement discipline:

  • Understand your value drivers

  • Know what drove improvements when things got better

  • Track key metrics weekly

  • Extract actionable insight from data you already collect

This takes time. Business creditworthiness takes years to build. So does internal expertise. So does the trust required for your team to make decisions without you.

But the investment pays off.

Core principle: Capability building transfers knowledge from expert to team, creating sustainable problem-solving ability rather than temporary fixes.

What the Data Shows About Internal Development

The data supports this approach.

Companies that invest in internal talent development see a 20% increase in internal promotions within three years. They report a 15% reduction in employee turnover.

More importantly, they build organisations able to adapt without external help.

Companies that are both performance-driven and people-centred double their revenue compared to regular performance-driven organisations. They have half the earnings volatility.

This happens because capability sits inside the business. Knowledge does not leave when consultants do. The team knows how to diagnose problems. They understand the business model mechanics. They act without waiting for permission.

The evidence: Businesses investing in internal capability development see measurable improvements in promotions, retention, revenue growth, and earnings stability because problem-solving knowledge stays inside the organisation.

A Real Example of Capability Building

I have worked with businesses drowning in day-to-day operations. The owner worked 70-hour weeks. Nothing happened without their involvement. Customer expectations kept rising. The business could not scale.

We did not bring in a team to run the business for them.

We identified the knowledge gaps. We built systems for measurement. We developed internal successors who understood the business, the culture, and the customers.

This took time. Leadership transitions require careful planning. You need realistic budgets. You need clear accountability. You need proven practices, not theory.

But the business now runs without the owner making every decision. The team handles problems requiring external consultants before. The owner has options they did not have before.

The result: Capability building creates businesses operating independently, teams solving their own problems, and owners with strategic options instead of operational overload.

How to Use External Expertise Differently

This is not about rejecting external expertise. Sometimes you need specialist knowledge you do not have internally.

But the goal should be different.

When you bring in external help, the question is not simply “Do they solve this problem?” The question is “Will our team handle this themselves next time?”

This changes how you structure the engagement. You are not buying a solution. You are investing in capability transfer.

Your people work alongside the experts. They learn the diagnostic process. They understand the reasoning behind decisions. They build the confidence to apply these approaches to new problems.

This takes longer upfront. But it is faster in the long run because you are not starting from zero every time a challenge emerges.

The shift: Change the goal from getting problems solved to building your team’s ability to solve problems, turning consulting engagements into knowledge transfer opportunities.

What Business Owners Need to Do

If you are a business owner, here is what matters.

Understand your business mechanics:

  • Know your true costs, not estimates

  • Track what drives value, not what is easy to measure

  • Extract insight from your data

Build capability before you need it:

  • Leadership development starts years before your key person leaves

  • Succession planning begins long before you are ready to exit

  • Team problem-solving ability develops through practice, not crisis

Address uncomfortable truths now:

  • Problems you avoid do not get smaller with time

  • They get more expensive

  • Delayed action compounds the cost

Commit to sustained effort:

  • Culture change takes years

  • Trust building requires consistent attention

  • There are no shortcuts

When you invest in building internal capability, you create something consultants never deliver.

You create a business solving its own problems.

The bottom line: Building internal capability requires understanding your business mechanics, developing leadership before crisis hits, addressing problems early, and committing sustained effort over years.

Moving from Dependency to Capability

I have seen businesses transform when they shift from buying solutions to building capability.

They stop feeling overwhelmed because their team handles more. They stop being underpaid because they understand their margins and act on them. They stop being unsure what to prioritise because they have the systems to identify what matters.

This does not mean you never need external help. It means you use help differently.

You bring in expertise to build capability, not to create dependency. You focus on knowledge transfer, not problem-solving alone. You measure success by what your team does after the engagement ends, not by the immediate results alone.

The consulting model worked for decades. Now it is collapsing. Businesses cannot afford the cycle of dependency. They cannot keep paying for the same expertise over and over.

What works is building the capability to solve your own problems.

This is not theory. This is what I have seen work across hundreds of businesses over 30 years.

The question is not whether to build internal capability. The question is whether you are willing to invest the time and effort required to do it properly.

Because the alternative is staying stuck in the cycle.

The choice: Continue the expensive cycle of external dependency or invest in building your team’s capability to solve problems independently.

Frequently Asked Questions

How long does it take to build internal capability?

Building internal capability takes years, not months. Leadership development, culture change, and trust building all require sustained effort. While you will see progress within months, meaningful capability that operates independently takes two to three years of consistent focus.

When should I hire consultants?

Hire consultants when you need specialist knowledge you do not have internally. But structure the engagement for knowledge transfer. Your team should work alongside the experts, learn the diagnostic process, and build confidence to apply these approaches independently.

How do I know if my business has a consultant dependency problem?

You have a dependency problem if the same issues resurface within months of consultants leaving, your team waits for external experts before taking action, or you have hired the same firm repeatedly for similar problems over multiple years.

What metrics should I track to build capability?

Track your value drivers, not vanity metrics. Know your true costs. Understand what drove improvements when performance got better. Monitor key metrics weekly. Extract actionable insight from data you already collect rather than chasing new data sources.

Does building internal capability mean I never need external help?

No. Building internal capability means your team handles recurring problems and standard challenges independently. You still bring in external expertise for specialist knowledge, but you structure those engagements to transfer knowledge rather than create dependency.

How much does consultant dependency cost?

The financial cost varies, but I have seen businesses spend hundreds of thousands over five years on the same firm for recurring problems. The hidden costs include delayed leadership development, eroded team confidence, and lost opportunities because your team waits for external experts before acting.

What is the first step to building internal capability?

Start with measurement discipline. Understand your business model mechanics. Know your true costs. Track what drives value. Address uncomfortable truths about what is holding your business back. Build this foundation before crisis forces your hand.

How do I measure if capability building is working?

Measure what your team does after external engagements end. Track how many problems they solve independently. Monitor leadership transitions and succession readiness. Assess whether decision-making happens without you. Watch for reduced reliance on external experts for recurring issues.

Key Takeaways

  • Traditional consulting creates dependency because knowledge does not transfer to your team, leading to expensive cycles where the same problems resurface repeatedly.

  • Building internal capability means your team learns to diagnose and solve problems independently, creating lasting value instead of temporary fixes.

  • Businesses investing in internal development see 20% more internal promotions, 15% less turnover, double the revenue growth, and half the earnings volatility compared to those relying on external expertise.

  • Capability building requires measurement discipline, understanding your true value drivers, addressing uncomfortable truths early, and committing sustained effort over years.

  • When hiring consultants, change the goal from getting problems solved to building your team’s ability to solve problems, structuring engagements for knowledge transfer rather than dependency.

  • The choice is clear: continue the expensive cycle of external dependency or invest in building your team’s capability to solve problems independently and create a business operating on its own strength.


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