— STRATEGIC COUNSEL FOR BUSINESS OWNERS
I help business owners get clear, make better decisions, and move the business forward.
Most business owners do not need another theory. They need someone who can walk into the noise, work out what is really going on, and help them make the next right moves.
— WHAT I WORK ON
Most engagements focus on lifting one of three things: the performance, value, or resilience of the business.
01
Business Growth Advisory
For owners who know the business can perform better, but need clearer priorities, sharper decisions, and better execution.
You may be growing, but it feels harder than it should. Revenue is decent, but cash is still tight.
That is usually the point where I can help.
02
Owner Coaching
For business owners who need an experienced sounding board.
Surrounded by advice, but short on traction. Making every decision alone because no one else sees the full picture.
I have sat across from owners in exactly that position for more than 30 years.
— ABOUT
Thirty years of sitting across the table from owners and boards.
Andrew Howard brings over 30 years of commercial and executive-level experience. His career spans multiple sectors, including distribution, B2B services, manufacturing, professional services, retail, FMCG, health and safety, and the not-for-profit sector — with leadership roles in both New Zealand and international markets.
Andrew has held CEO, GM, and Board-level positions, led national franchises, supported acquisitions and transitions, and built start-ups from scratch. He understands the challenges business owners face because he’s lived them — from negotiating with suppliers and hiring staff, to managing cashflow, scaling operations, and preparing a business for sale.
Known for his ability to bring clarity to complexity, Andrew works with owners who are often overwhelmed, underpaid, or unsure what to prioritise next. His approach is pragmatic, straight-talking, and action-focused — no BS, no theory — just proven strategies that get results. He works alongside clients and their accountants to identify what’s really holding a business back, fix what’s leaking value, and get the owner back in control.
He specialises in helping businesses improve their profit margins, streamline operations, strengthen leadership capability, and reduce the day-to-day reliance on the owner — freeing them up to grow, step back, or exit with confidence.
Andrew’s style is collaborative and commercially sharp. Clients value his calm presence, honest communication, and ability to turn insight into action.
Where do you actually need to focus next?
Book a conversation. We will work out what is really going on.
